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Website data tracking is key to optimizing the user experience. By analyzing visitor behavior, traffic sources, and conversion paths, we can make data-driven decisions to continuously improve website performance.

Traffic Analytics

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Lipoly New Website

The new official website was launched in January 2025, with refined English and Japanese versions going live in May 2025.

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Heatmap

A visual way to show user click behavior on a webpage. It uses different color blocks to indicate the frequency of clicks, helping marketers and web developers quickly understand which content is most popular and which elements are ignored.

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Google Analytics

A basic website traffic analysis service that helps marketers and website owners understand where visitors come from, which campaigns brought them, and how to improve user experience and marketing strategies.

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Google Tag Manager

Enables marketers and web developers to easily deploy and update various tracking tags on a website or application without having to frequently modify the site's code.

Lipoly New site – Stopping Google Ads

Traffic source analysis shows that after stopping Google Ads on August 14, paid CPC traffic dropped to zero, but organic search traffic fully compensated for the gap, leaving total traffic unchanged. This data indicates that the original annual advertising budget of NT$3 million can be saved and the funds reinvested in more critical business areas, achieving resource optimization.
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Website Traffic Overview Analysis

Provides comprehensive website traffic visualization through dual-axis charts displaying exposure trends and country-specific traffic distribution. Marketing professionals can monitor website growth trajectories in real-time and identify market expansion opportunities. The 180-day data reveals 45-degree growth trends and Japan's gradual catch-up with Taiwan's traffic, supporting precise market strategy formulation and resource allocation.
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Keyword Traffic Spike Monitoring

Real-time monitoring of abnormal keyword search volume fluctuations helps marketing professionals capitalize on sudden market opportunities. Using the "thermal runaway" keyword spike on July 15th as an example, it precisely captured the search surge triggered by battery factory fire incidents, enabling marketing teams to quickly respond to trending topics and transform unexpected events into brand exposure opportunities.
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File Download Behavior Analysis

Comprehensive download data analysis tool providing multi-dimensional user behavior insights through four data blocks: country-specific download trends, file type preferences, and traffic source tracking. It helps identify popular content resources, understand regional user information needs, and optimize content strategies while improving conversion effectiveness across different markets.
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SEO Optimization Performance Tracking

Long-term traffic trend analysis demonstrates actual SEO strategy effectiveness, validating website optimization value through 500-day data. The initial 100-day 45-degree growth clearly marks SEO intervention timing, while subsequent 300-day stable growth proves continuous optimization benefits. Provides clear ROI evidence to secure budget support and identify country-specific traffic contributions.
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Keywords Quadrant Strategy Analysis

Innovative four-quadrant keyword analysis model cross-analyzing rankings and exposure to provide clear SEO priority guidance. Second quadrant represents ideal state, while first quadrant offers golden optimization opportunities. Point sizes indicate traffic value, enabling precise keyword strategy formulation, high-potential keyword identification, and rational SEO resource allocation.
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Keywords Performance Data Table

Detailed keyword performance data table integrating core metrics, defaulted by exposure sorting to quickly identify high-demand, low-ranking opportunities. Marketing professionals can discover hidden traffic goldmines and allocate SEO resources to the most potential keywords. Particularly effective for identifying high-exposure, low-ranking terms to achieve rapid traffic growth and search visibility enhancement.
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Microsoft Clarity – Lipoly

Heatmap feature visually represents user click behavior on a webpage. It uses different colored blocks to indicate click frequency, helping marketers and developers quickly understand which content is most popular and which elements are being ignored, thus allowing them to optimize website design and content.
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Google Analytics – Lipoly

It helps website owners track and analyze website traffic, user sources, and behavior. Main features include real-time reports, audience insights, traffic sources, user behavior, and conversion tracking, helping optimize websites and marketing strategies.
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Google Tag Manager – Lipoly

GTM is a free tag management tool from Google. It lets you easily add, update, and manage tracking codes and third-party scripts on your website or app via its interface, without needing to change the site’s source code. GTM helps marketers and analysts deploy tags quickly and safely, improving data tracking and marketing effectiveness.
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